The Opening of The Northman Makes a Splash with Chicago Media

We are so excited for our client, The Northman, Chicago’s first cider pub and bistro, which opened its doors to the public at 4337 N. Lincoln Ave. in the North Center neighborhood in March.

After almost two years since the news of the cider bar broke, The Northman’s highly anticipated opening excited food and beverage media and generated a substantial amount of coverage. Below are some highlights surrounding the pre & post opening:

Chicago Magazine, Eater, Chicagoist and DNAinfo Chicago talked about the anticipated opening date in January 2016.

The Cider Journal wrote a story on the coming of cider to Chicago and included The Northman.

One of the reasons given by Time Out Chicago for why Chicagoans deserved to have a mild winter was the anticipated opening of The Northman.

The long-awaited cider pub was included in Chicago Tribune’s upcoming restaurant openings.

Chicago Eater named The Northman one of Chicago’s most anticipated openings in January 2016, while Time Out Chicago named the cider bar one of the most exciting openings in Chicago.

When opening day arrived, the neighborhood, beer (well, cider!) community and media went crazy. Articles were included in Chicago Eater, Chicago Tribune, Chicagoist, Chicago Magazine, DNAinfo Chicago, The Local Tourist and more!

Chicago Tribune gave readers a first-look into the space and Inside Hook did a feature story on The Northman not long after it opened its doors.

Thrillist named The Northman one of the best bar/restaurant openings in March, while Zagat called the cider bar one of the 27 Hot Spots for beer in Chicago and Do312 listed it as one of the best new bars in the city.

DNAinfo wrote a cool feature story around Easter about all of the “Easter eggs” at The Northman, calling out some of the awesome design features in the space.

When the North Center cider pub opened for lunch, the media craze continued with articles in Chicago Tribune, Chicago Eater, Dining in Chicago and more.

DNAinfo Chicago wrote two features on The Northman: one including an in-depth interview with Cider Brian and the other talking about the long pour feature at the cider bar.

Chef Sean Sanders’ sandwich, The Melt, was included in Time Out Chicago’s burger round-up.

Steve Dolinsky from ABC 7’s Hungry Hound stopped in for a visit to The Northman to sample some cider and delicious dishes that pair perfectly together.

To close it all out, Chicago Eater included The Northman on its Heat Map and Zagat named it one of the Chicago’s hottest new restaurants.

We have been working with the team from The Northman for a few years now while handling PR for Fountainhead and The Bar on Buena and we are thrilled for the whole team. We know this vision has been a long time in the making and we have been fortunate to be part of this amazing journey. We look forward to continuing our relationship with The Northman and can’t wait to share its successes along the way!

Cheers, The Northman! Congratulations on this milestone and thank you for taking us along for the ride!